Cal Bears More Than A Football Game

From pregame concerts to bobbleheads, fans attending Cal football games at Memorial Stadium this fall will be treated to a host of activities, promotions and giveaways to help make gamedays in Berkeley more enjoyable for the entire Cal family.

“We want our football gamedays to be more than just about football,” said Joe Mulford, Cal’s Senior Associate Athletic Director and Chief Revenue Officer. “They are opportunities to celebrate Berkeley, our University and the entire Bay Area community.  From the time fans step on campus until they leave, we want them to have a great time, and we feel we have put together a plan that will appeal to everyone from our longtime ticket holders to fans coming to Memorial Stadium for the first time.”

After a successful first season of offering live bands before all games, the free, pregame Tailgate Town concert series returns to Maxwell Family Field. Popular Tom Petty cover band Petty Theft will kick off the year for the opener against UC Davis on Aug. 31, with other acts to be announced closer to the start of the season.

Among the giveaways for the fall are an Oski bobblehead presented by Sutter Health for the homecoming game vs. Oregon State on Oct. 19 and a Jared Goff bobblehead for the home finale vs. USC on Nov. 16. For both contests, the first 10,000 fans will receive the gift.

Halftime of the Sept. 14 North Texas game will feature the largest t-shirt toss ever in the Bay Area, with 10,000 shirts being thrown into the crowd.

The Washington State game on Nov. 9 will be Pride Day at Memorial Stadium. Fans will be able to purchase a special ticket that includes a Cal Pride t-shirt. Other events surrounding the day, which are being coordinated through a partnership with the campus Gender Equity Resource Center, will be announced once they are finalized.

Cal students will also see a return of pregame gifts with the first 1,000 students through gate 8 receiving a free item for every game.

Tickets for the six-game 2019 Cal football season go on sale Monday, July 15th through or by calling (800) GO BEARS (462-3277) and pressing option 3.

2019 Cal Football Promotion Schedule

Aug. 31 vs. UC Davis

  • Pregame kick off concert at Tailgate Town: Petty Theft

Sept. 14 vs. North Texas

  • Bay Area’s Largest T-shirt Toss
  • Pregame concert at Tailgate Town: TBA

Sept. 27 vs. Arizona State (Friday)

  • East Bay Day (includes ticket and East Bay t-shirt)
  • Pregame concert at Tailgate Town: TBA

Oct. 19 vs. Oregon State – Homecoming

Nov. 9 vs. Washington State

  • Pride Day (includes ticket and Cal Pride t-shirt)
  • Pregame concert at Tailgate Town: TBA

Nov. 16 vs. USC

  • Joe Roth Memorial Game
  • Jared Goff bobblehead – first 10,000 fans
  • Pregame concert at Tailgate Town: TBA

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